Whey Market Update
Whey prices have spiked. We secured inventory early — so you can still buy below peak replacement cost.
Whey protein pricing in NZ: what’s happening
Last updated:
Whey protein prices can move fast when global supply tightens. This page is a simple, transparent snapshot showing (1) a recent peak raw whey benchmark and (2) what you can buy today at Xplosiv in New Zealand — including multi-buy deals and bundle offers.
The “raw cost” number shown below is an ingredient-only benchmark (whey powder), and doesn’t include flavouring, packaging, freight, duties, or other finished-goods costs. Finished product prices below reflect current shelf pricing shown on this page and may change as inventory turns over.
The "Perfect Storm": Why prices spiked ~45%
It’s not just inflation—it’s three massive waves crashing at once. We are currently seeing a global shortage caused by a collision of structural demand shifts and hard supply caps.
The Result: Recent Peak Pricing
(Excludes flavouring, packaging, etc.)
How to choose the right whey (WPC vs isolate vs blends)
- Whey Protein Concentrate (WPC): Usually best value per kg for everyday protein.
- Whey Isolate: Typically leaner/more filtered — popular for those who prefer a lighter macro profile.
- Value blends: Lower cost options that may include non-whey ingredients — great for budgets, but not like-for-like with 100% whey.
If you’re purely chasing value per kg, start with the “Value Champions” section below. If you prefer isolate, check the isolate deals (some offers include free extras).
Price Per KG vs Raw WPC Benchmark
Our Value Champions
Start here — these are the simplest “best value” choices by category.
Top Selling Blends & Options
Whey market FAQ
What does “peak raw ingredient cost” mean?
It’s a benchmark for the highest recent ingredient-only price we observed for whey powder, converted to NZ$/kg for readability. It excludes flavouring, packaging, and other finished-goods costs.
Why can whey protein prices spike?
Whey is a dairy-derived commodity. Global supply changes, seasonal demand, freight, and currency movements can all affect replacement cost.
Are blends comparable to 100% whey products?
Not directly. Blends may include non-whey ingredients, so they can be cheaper per kg but aren’t a pure like-for-like comparison with 100% whey.
How long will these deals last?
Deals can change as inventory sells through and replacement stock lands. If replacement costs rise, shelf prices may rise too.
How these numbers are calculated
- Peak raw cost is the highest ingredient price observed recently (converted to NZ$/kg for readability).
- Raw cost is ingredient-only — it does not include flavouring, packaging, or other finished-goods costs.
- Product pricing is the current shelf pricing shown on this page (multi-buy tiers shown where available).
- Important: prices and availability can change as inventory turns over.